VIDEO. 'All stores are closing': Muscovites react to disappearance of their favorite brands

Zara, H&M, Ikea… All of them suspended their sales on the Russian market overnight, lowering the iron curtains in the multitude of shopping centers in the Russian capital, and leaving some customers stunned.

If for 40 years, Muscovites have experienced several periods of crisis, shortages or hyperinflation, the last two decades under Vladimir Putin have represented for many an era of certain prosperity and access to consumption.

The Russian power may repeat that Russia will recover quickly from the international sanctions imposed since February 24 and the entry of Russian troops into Ukraine, many expect dark tomorrows.

Anastassia Naoumenko, a 19-year-old journalism student, worked in an Oysho clothing store.

She lost her job

the Spanish giant Inditex having closed the shop.

On this holiday Monday, she wants to buy make-up, as long as she can afford it, as the ruble plummets under the onslaught of Western economic and financial sanctions.

"I heard that the prices had already quadrupled," said the young girl at the entrance to Moscow's Metropolis shopping center.

Before engaging: "it's going to be terrible".

Because with the entry into force last weekend of a ban on any information denigrating the Russian armed forces, she also believes she must give up on her dream of journalism.

“Who needs my profession with this censorship”, continues the young girl, “how to live in a world which is limited to Russia…”.

as the ruble falls under the onslaught of Western economic and financial sanctions.

"I heard that the prices had already quadrupled," said the young girl at the entrance to Moscow's Metropolis shopping center.

Before engaging: "it's going to be terrible".

Because with the entry into force last weekend of a ban on any information denigrating the Russian armed forces, she also believes she must give up on her dream of journalism.

“Who needs my profession with this censorship”, continues the young girl, “how to live in a world which is limited to Russia…”.

as the ruble falls under the onslaught of Western economic and financial sanctions.

"I heard that the prices had already quadrupled," said the young girl at the entrance to Moscow's Metropolis shopping center.

Before engaging: "it's going to be terrible".

Because with the entry into force last weekend of a ban on any information denigrating the Russian armed forces, she also believes she must give up on her dream of journalism.

“Who needs my profession with this censorship”, continues the young girl, “how to live in a world which is limited to Russia…”.

"It's going to be awful."

Because with the entry into force last weekend of a ban on any information denigrating the Russian armed forces, she also believes she must give up on her dream of journalism.

“Who needs my profession with this censorship”, continues the young girl, “how to live in a world which is limited to Russia…”.

"It's going to be awful."

Because with the entry into force last weekend of a ban on any information denigrating the Russian armed forces, she also believes she must give up on her dream of journalism.

“Who needs my profession with this censorship”, continues the young girl, “how to live in a world which is limited to Russia…”.

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Ksenia Filippova, a 19-year-old student, comes out of a fine lingerie store, a small pink bag in her hand, in the company of a friend holding a dog on a leash.

A little embarrassed, the young girl explains that she “came to buy (her) favorite brands one last time because everything is closing”.

And then “the rise in prices, it hits the wallet”.

But she also tries to see things on the bright side.

"Russian brands can replace them, maybe the sanctions will do the Russian market some good."

Vladimir Putin has been saying for years that economic retaliation must be an opportunity for Russia to produce its own goods.

If progress has been made in agri-food or textiles, for technologies, progress has been minimal so far.

On the Kouznetski Most commercial artery where there are now closed shops, Tamara Sotnikova, 70, insists that she does not care about sanctions.

“Everything must be from us, true and natural!

“, ignites the retiree.

“In Soviet times, what did we have?

Nothing !

And we lived normally, quietly.