"I'm a girl who really likes to walk for sure"

Neta Alchemister has taken over the swimwear industry and is now releasing the ultimate product line that will crown her as the Queen of the Beach.

The model, or rather the businesswoman, launches an international brand of tanning products and begins to plan the day when she will no longer be at the forefront - "the goal is for the business to work even when I no longer model"

Tanya Garcia

27/03/2022

Sunday, 27 March 2022, 12:45 Updated: 12:59

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Instagram opened a door for us to the world of

, when another swimwear brand, "Bennhut", was in its infancy.

Since then, she's not only responsible for the super photogenic character we see as a model.

Over the years she has become a full-fledged entrepreneur and businesswoman, one who will often not be so bothered by being behind the camera and less so in the front.

The tropical and fiery holiday vibe it exudes, soon galloped to be an oiled engine.

Today (Sunday), after two years of intensive development, it launches a new international beauty brand together with BYNETA and the largest cosmetics group in Israel, "Lilith Cosmetics".

The pan has become a business for all intents and purposes - Neta Alchemister's new tanning product line (Photo: Yossi Michaeli)

For the festive opening, the brand offers a line full of glow of about 12 products under the "Beauty Vacation" category.

From self-tanning sprays for the face, to exotic tanning mousse to make-up for the feet.

There is no one who does not long for the feeling of satisfaction felt back from a pampering vacation, and that is exactly the concept of the brand - to preserve the look and with it the excitement that remains when returning to routine, or in other words: a vacation in a bottle.

It is no secret that over the years tanning products have become a sought after product in the cosmetics market.

Today, there is a line of products with a similar offer, each with a different point characteristic (for better or worse): light, staining, coming off easily, unnatural tanned appearance and more.

In a special interview with Neta on the occasion of the new products, we understood why her connection with "Lilith" brings a product at the most rigorous levels, in order to achieve uniform shades on the golden chocolate palette and to the natural mobility.

The golden chocolate platter to the natural mobility - BYNETA (Photo: PR)

After years of launching 'Bali Body' - what happened that you decided to let go of and set out on your own?

"I collaborated with Bali Body at the beginning of the journey seven years ago and it was a dizzying success here in Israel as well.

Very quickly I decided I did not want small Instagram projects and steered my career on a long-term path.

My connection with the world of tanning is something pretty obvious.

All these years I was exposed to the sun, even as a child, the world of swimwear it was very much me and it connects to tanning.

I remember myself as a girl going to a test at school and then at window hours I would come home, go up to my parents' roof and in between I would find myself sunbathing.

I really like the color of the tan so much that when I was little I didn't care about the consequences, and when I grew up I realized that the sun really isn't that cute. "

"When I was little I did not care about the consequences of tanning" (Photo: PR)

So today you are already smart in the sun and for you it is a substitute?

Or is it just a reinforcement for events?

"It's not a substitute, because there is also a sunscreen product that is meant for the sun and I still spend a lot of time mourning in the sun when summer - it's something I love. Self mousse that is not harmful at all and it is one of the biggest benefits. It is finally possible to sunbathe and get color without being exposed and bring to my body health problems that the sun brings with it unfortunately. Then this is the perfect solution. "

"I discovered the world of self-tanning and became addicted to it" (Photo: Rafi Daloia)

Everything connects with you - an established brand of swimwear and then a line that is all about the purity of tanning.

Is it true that you are a very thoughtful girl and a lot of people do not understand it?

"I'm a girl who really likes to go for sure and knows what's best for me. I think these are things I've acquired over the years. As a child I was not so aware of what I wanted and what my dreams were. So slowly I realized more about who I am and what my expectations of myself are.I can tell you that I work very hard to achieve the highest level of results, whether it's a swimwear brand that we sold to the whole world from day one and now I feel all my work in Bennhut and business knowledge and experience "Really reflected in BYNETA. Today I am much more prepared for it personally, I have grown up. I know how to manage strategic moves in a much more correct way."

"I am a girl who really likes to walk safely and knows what is best for me" (Photo: Yossi Michaeli)

Do you feel today that the title of businesswoman is already more suitable for you than a model?

"Whenever I'm asked what I am, I say businesswoman and model. Businesswoman is always in the first place, but it comes together. Because today I am truly the model of all business, but my goal is that when I am not in the front, business will continue on its own."

"By and large before I entered this world, I had experienced all kinds of companies from around the world and in the country and there were always things I wanted to improve. If it's the smell or the thing it does not stain. There's a lot of passion in it, Draw conclusions from everything I tried and find the perfect one. The smell here is amazing, one that can be simply applied and not washed. After all, usually a tanning mousse after 8-9 hours should be taken off in the shower. That the smears are very hard and stick unpleasantly.After the application, the products dry and are absorbed on the skin and do not form the orange color.This difference between orange and bronze is very thin, so I wanted to be as precise as possible the shade. Girls who do not know how to apply, put on make-up or use beauty products, and here it is easy. "

More on Walla!

Arza alone: ​​What did Neta Alchemister take for a vacation in Mykonos?

To the full article

"The goal is that when I am not at the forefront - the business will continue on its own" (Photo: Yossi Michaeli)

If you had to recommend someone to try out your new brand - which first product would you think should be purchased?

"The tanning spray. It's genius in my eyes that there is an option to use a spray that in just three seconds of spraying, wait for something like an hour or two and there are results. Like in the sun that only in the evening comes the tan) "I recommend the mousse. Because it is more uniform and with a spray it is a little more complex."

Smeared with mousse, but still, does not give up the sun (Photo: Yossi Michaeli)

To conclude: Must check with you for a moment an issue that has been run by women for years.

Tanning is lean - yes or no?

"Wow. Look if I look at the Buddy Builders contests, they use tan-over tanning so there's probably something that looks like it's more tricky. The right areas in the body. "

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