The vice president of Billboard Latino, Leila Cobo, and the executive director of Universo Vives, Claudia Elena Vásquez.Getty Images
Claudia Elena Vásquez (Medellín, 1974) has been working for years at the head of Universo Vives, in charge of initiatives to promote music in Colombia.
Together with her partner, the musician Carlos Vives, she created the Tras La Perla initiative in 2015, which works in the city of Santa Marta and its surroundings generating sustainable development strategies and projects.
In 2016, Vásquez and Vives created the Río Grande music school, a space where diverse artistic experiences converge based on the dialogue between Colombian music, new local proposals and world music.
The spirit of the school is based on strengthening affective bonds through music, generating positive emotions and strengthening the concept of Colombianness with its own sound, inspired by the concept "El rock de mi pueblo" by Carlos Vives.
Gaira Música Local
to work with artists from a contemporary vision of identity, promote new talents and develop Colombian music.
The international festival of the music industry, BIME, which this year promotes its first edition in Latin America, presents this conversation between Leila Cobo, vice president of Billboard Latin America, and Claudia Elena Vásquez, who reviews these initiatives to strengthen Colombian music and culture .
You can follow it from the EL PAÍS website.
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