Apple's augmented and virtual reality headset will have some content created by Hollywood directors, the first could be Jon Favreau who among other things directed Iron Man with Robert Downey Jr. The indiscretion comes from the New York Times, according to the newspaper the device will be launched next year almost 15 years after the iPhone revolution.
The Cupertino-based company would therefore be recruiting directors of the caliber to develop video content for a viewer that should lead Apple into the mixed reality sector that Microsoft, Google and the parent company of Facebook, Meta are already betting on.
"It is the next frontier - explains Carolina Milanesi, technology analyst at Creative Strategies to NYT - For Apple, it is a new experience and an opportunity to involve consumers with a device and new experiences also with content".
Apple's development of virtual reality content and software tools is critical to creating experiences that give its headset purpose.
To make it useful, analysts explain, it will have to have content that transcends the niche world of video games.
Apple started this journey a few years ago: in 2017 it launched ARKit, which allows developers to use the iPhone's camera and motion sensors to position digital objects in the real world and allow people to interact.
According to the New York Times, progress on mixed reality will not be highlighted
at the Cupertino developer conference that opens today
, largely dedicated to updating Apple's software.
Apple may also announce a redesigned MacBook Air with thinner bezels than current models and updated processors.
