Rodolphe Saadé no longer hides his ambitions in the French media.
The billionaire at the head of the shipowner CMA-CGM has been on the lookout for new acquisitions in the sector, since his takeover of the Marseille daily
La Provence
a few weeks ago and his failed attempt to buy the M6 group.
According to information from Le Figaro, the businessman is now in discussion with the leader of Brut, Guillaume Lacroix, with a view to bailing out the coffers of the French media.
In a bad financial patch for a few months, the online media, which recently had to make layoffs in the United States and close its office in Mexico, is looking for fresh money.
The entourage of Rodolphe Saadé did not wish to comment on the information, while the management of Brut did not respond to our requests.
A flawed model
In a clouded macroeconomic context, Brut's hyper-growth model, based on easy access to financing, is no longer tenable.
Since its creation…
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