(ANSA) - ROME, 11 JAN - The Mediaset networks will continue their normal programming also during Sanremo.
With an official note, Cologno Monzese confirms the rumors launched by Dagospia.
"As publishers - underlines the company - we believe it is an added value to provide the public with an alternative viewing and to ensure Mediaset viewers have all the usual appointments without breaks. We can do this because, from a commercial point of view, the positive trend in Mediaset advertising sales during the World Cup di Calcio has shown us that in this phase of the market, the events broadcast on competing networks have little impact on the advertising revenues of our programming".
On Canale 5 "Striscia la Notizia and Avanti unaltro are already on air, and it started last Saturday
is mailed for you with a record bet that exceeded 32% share.
Italia 1 has already seen Le Iene resume well in advance of the usual post-Christmas programming dates.
And on Retequattro all the prime information evenings are already on the air, which will ensure news and insights also in view of the regional elections of 12 and 13 February in Lazio and Lombardy".
In the coming days "several new programs will debut".
"Friday Fosca Innocenti debuts with Vanessa Incontrada which will be followed by the second season of Buongiorno mamma with Raoul Bova from February. As for entertainment, Big Brother Vip which has never stopped even during the holidays will return to having two episodes a week on Fridays when it will flood episodes of fiction. Three show-events will then make their debut in the coming weeks: La tv dei 100 and Uno with Piero Chiambretti, Michelle Impossible & Friends with Michelle Hunziker, Felicissima sera with Pio and Amedeo, as well as Lo showdei record with Gerry Scotti".
For football, "from February the round of 16 of the Champions League and the quarter-finals of the Italian Cup will start on Canale 5. In March, Amici di Maria De Filippi will start again on Saturday evening,
the Maurizio Costanzo Show and in the spring on Italia 1 the new season of Back to School conducted by Federica Panicucci.
The new season of the Isola dei Famosi will debut towards mid-April". (ANSA).
