(ANSA) - MILAN, 03 APR - Endeavor, the company that controls the Ultimate Fighting Championship (Ufc), the most important mixed martial arts organization, and World WrestlingEntertainment (Wwe), an entertainment company that deals with wrestling, have reached an agreement to merge UFC and WWE into a new publicly traded company with an enterprise value of $21.4 billion.
"Together, we will be a more than $21 billion dollar powerhouse of live sports and entertainment with a combined fan base of more than one billion people and tremendous growth opportunities," said Vincent K. McMahon, president of WWE.
In 2022, the UFC and WWE, valued at $12.1 billion and $9.3 billion respectively, achieved a total of $2.4 billion in revenues and since 2019 have recorded an annual revenue growth rate of 10%.
"This is a rare opportunity to create a pure global player in live sports and entertainment, built to go where the industry is headed," said Ariel Emanuel, CEO of Endeavor.
The Ultimate Fighting Championship is the world's leading mixed martial arts (MMA) organization, with over 700 million fans and 228 million social media followers, while WWE is a publicly traded company that distributes content and organizes events related to the world of wrestling, and whose programs can be viewed in more than one billion homes worldwide.
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