"Fast fashion is no longer possible," says Zoya. With about fifteen members of the environmental group Extinction Rebellion, the young activist performed a "dying" (staged to mimic the fact of dying) in front of Shein's pop-up shop in Paris.
The Chinese online fashion brand is at the heart of controversies for the environmental impact of its production and the working conditions of its subcontractors. Nevertheless, it continues to make revenue thanks to very attractive prices, aimed at a young clientele.
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"High inflation", "declining purchasing power", "no means to buy ecologically"... On the customer side, the economic argument pushes the mode of consumption advocated by Shein.
Opposite, activists praise second-hand, thrift stores and "quality clothes that last several years". "Fashion is cyclical and brands are copying clothes from ten years ago," says Zoya. For her, "you can always be fashionable without buying new clothes". Watch our report at the top of the article.
