A few years ago, there were numerous offers from operators to choose a new package.
Orange, Bouygues and SFR, of course, but also Virgin Mobile, NRJ Mobile, Auchan Mobile, Cdiscount Mobile, CIC Mobile or Carrefour Mobile: in the 2000s, small virtual operators - which do not have their own network and rent to major historical players in France — were legion.
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The first, launched on June 11, 2004, was called Debitel.
It subsequently became… La Poste Mobile.
“At that time, there were still only three major operators,” remembers Renaud Kayanakis, telecoms specialist at Sia Partners.
Arcep, the telecoms regulator, told them that if they did not accept virtual operators, it would bring a fourth player onto the network.
MVNO (Mobile Virtual Network Operator) offers were supposed to boost the market thanks to alternative offers.
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