Lifting dumbbells and sculpting your abs at low cost on the Champs-Élysées is now possible.
Basic-Fit, the fitness leader in Europe, has just opened a brand new club on the most beautiful avenue in the world.
In place of an H&M store, in the basement of a shopping mall, this 800 square meter flagship crowns the rise of the Dutch brand.
In ten years, Basic-Fit has taken the lion's share in France and continues to gain muscle mass.
“In 2015, we had the ambition to open at least 500 clubs in France,”
says Rédouane Zekkri, general director.
At the time, everyone took us for dreamers, mythomaniacs, crazy people.
We have 800 and our goal is 1,200 by 2030.”
After establishing itself in towns with more than 30,000 inhabitants (excluding Île-de-France), the brand targets smaller towns, always with a simple offer (ease of access, wide opening hours) and low price: from 19.99 euros per…
This article is reserved for subscribers.
You have 78% left to discover.
Do you want to read more?
Unlock all items immediately.
TEST FOR €0.99
Already subscribed?
Log in