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HelloFresh, Quitoque, Les Commis… Meal boxes have not yet found the recipe for success

2024-01-27T07:48:14.049Z

Highlights: HelloFresh, Quitoque, Les Commis… Meal boxes have not yet found the recipe for success. Launched around ten years ago, these boxes of cooking food products still stick out the tongue, for the most part. The Covid-related lockdowns boosted their market at lightning speed. But since the end of the health crisis, the sector has stagnated. And struggles to find financial balance. “We went from around ten companies to four or five today,” says Matthieu Vincent, foodtech expert.


Launched around ten years ago, these boxes of cooking food products still stick out the tongue, for the most part. After many


They have attracted many fans, keen to receive a box full of ingredients to make balanced and varied dishes at home.

For around ten years, recipe boxes like HelloFresh, Quitoque, Les Commis or Foodette have found their place in the cupboards of the French.

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The Covid-related lockdowns boosted their market at lightning speed.

But since the end of the health crisis, the sector has stagnated.

And struggles to find financial balance.

“We went from around ten companies to four or five today,” lists Matthieu Vincent, foodtech expert (innovative food companies) and co-founder of DigitalFoodLab.

Recently, we are witnessing a new wave of concentrations which proves that the market is still looking for itself.

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Source: leparis

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