The European smartphone market will suffer, due to the coronavirus, a heavier impact than that which affected mobile telephony during the 2008 financial crisis. IDC analysts predict that the sector could probably lose further this year. a quarter of its value.
According to estimates, in the scenario deemed most likely the European smartphone market in 2020 will see its value decrease by 26.8%. In the most rosy scenario, the drop is contained at 10%, while in the blackest one, the drop reaches 47.1%. "In Europe the heaviest impact will occur in countries such as Italy and Spain, the most affected by the epidemic," but in our most likely scenario we expect that almost all European markets will drop by about a fifth ", he explains the analyst Marta Pinto.
In the first quarter, the problems concerned production, and therefore supply. "These problems are now over, but markets are now facing a completely new situation that sees demand collapsing."
Another factor weighing on the contraction of the European market, adds Pinto, is the devaluation outside the Eurozone, with depreciation that affected the Norwegian krone to the Russian ruble, passing through various currencies in Eastern Europe.
