It's the crisis, but, quarter after quarter, Publicis is testing with some success the solidity of its model which is now based in part on the digital transformation of advertisers and the exploitation of data.
The world's number three advertising on Thursday released third-quarter revenue of 2.3 billion euros, down 9%, negatively impacted for nearly 100 million by exchange rates.
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By resisting the crisis, Publicis validates its model
But over the first nine months of 2020, published revenue was up 2.7% and limited its organic decline to 7.2%, which constitutes a performance in a market still depressed by the global health crisis.
It is also better than what was expected by analysts (between -9% and -10%).
New mix of activities
“In the second and third quarters, we demonstrated that our fundamentals are very solid to weather the crisis,”
said Arthur Sadoun, the president of the French group.
An essential reason for this: Publicis has changed the mix of its activities,
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