ROME - From the traditional version to the one revisited in a light mode, gluten-free, with ingredients linked to the territory, sweet and savory for a smaller quantity of product and a greater quality and variety: this is the panettone proposal for Christmas 2020. the recipes chocolate and jams, spirits and fruit.
What makes the difference in the purchase is the age: millennials love the "innovative" panettone, the less young are for tradition.
From a market point of view, delivery is the real novelty of the year with a presence also on social channels.
"Not only - reports the Italian Bakery Ingredients Association (Aibi) - large companies but also smaller ones, pastry shops and bakeries, have organized the home delivery service, scrupulously following the anti-Covid rules".
In terms of offer, therefore, artisanal products will arrive on the tables and are linked in particular to the territory with fillings ranging, to mention some combinations, from Bronte pistachio, to chocolate and pears, red fruits to get to candied Sicilian orange and raisins from Pantelleria up to Panettone with Amarone della Valpolicella Docg for a result of "Christmas of the territory" with an invitation from Aibi to "choose the Christmas cake par excellence, as if it were a refreshment for the soul, to cheer up this extraordinary Christmas".
"We will live an unusual and complex Christmas - comments Giovanni Bizzarri, president of Aibi - between curfews and mobility bans. Our wish is that everyone put panettone on the table, a bearer of sweetness and serenity, as an antidote to the restrictions imposed by the pandemic" .
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