Tim Cook: "Data regulation must be global"

Apple opens hostilities against the abuses of advertising targeting on the Internet.

On the occasion, Thursday, of the Day of the protection of personal data, the American company published a demonstration presenting all the personal data captured by the applications of the smartphone of a father: geolocation, visit of such business, access photos and their metadata, browsing history, etc.

According to Apple, mobile apps include an average of six trackers.

The data collected, resold to third parties, feeds very precise marketing files, which make it possible to display the advertisements that best correspond to the socio-demographic profile of the targeted Internet user.

For example, pregnant women can be exposed to advertisements for childcare products even before they have announced their pregnancy to those around them.

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