Craftsmanship driving sustainable fashion

(ANSA) - ROME, FEBRUARY 20 - The circular economy and the founding principles of sustainability, not least "respect and respect for human work", have also involved crafts, which are the basis of the made in Italy supply chain.

This is testified by the young entrepreneurs, each with their own solid and innovative companies, who participated in the third and ultimotalk of Altaroma, which ends today its digital edition.

   Title, "Artisans - The engine for the recovery of the territory and sustainable development".

The guests are coordinated by the journalist Chiara Beghelli (Sole 24Ore).

The protagonists are Carolina Cucinelli, co-president and creative director of Brunello Cucinelli;

Chantal Marchetti, manager of the Quid project;

Niccolò Cipriani, creator of Rifò;

Elena Sisti, founder of ElestaTravel;

Susanna Martucci Fortuna, founder of Alisea and Perpetua;

Matteo Ward, founder of Wrad.

   "Our sustainability stems from my father's philosophy of" Humanistic Capitalism "- explains Carolina Cucinelli, daughter of the" King of cashmere "-. My father Brunello started in 1978 with the idea of ​​coloring cashmere. Then he founded the company Borgo di Solomeo, a few kilometers from Perugia. We and our employees work eight hours a day to find space to do other things, for walks, to live with the family. The concept is to work without harming people, things and the environment. But it is also to make the work of the employees dignified, who can look up and see that they are surrounded by a beautiful garden. Finally, to bring young people closer to tailoring, giving them back their dignity, in 2013 we founded an internal school, where the senior citizens teach young people mending , embroidery, cutting and packaging. The school lasts three years and at the end offers the possibility to enter the company, or to go to work in one of the 350 external laboratories scattered

on the territory they work for us ".

(HANDLE).