His speech, in favor of the merger between TF1 and M6, had the effect of a bomb.
Logic, Roch-Olivier Maistre, the president of the Superior council of audio-visual is a man usually measured.
“The triopoly formed by Google, Facebook and Amazon concentrated, in the first half of 2021, 70% of digital advertising market revenues… It is therefore normal, in any case understandable, that some audiovisual players are putting themselves in order. walk".
For them, it is a question of developing their capacity for investment but also of preserving a form of cultural sovereignty, ”
he declared.
Read also
Fusion TF1-M6: an operation that could dynamise television in Europe
This "yes" in principle was certainly conditioned on the "
preservation of pluralism".
And it does not bode well for the outcome of the case.
Still.
This point of view is all the less trivial since it was expressed at Udecam meetings, an annual event in the advertising world.
Just two days before the opening of the hearings by the CSA of all the protagonists of the case.
It's this Thursday, September 9
This article is for subscribers only.
You have 76% left to discover.
To cultivate one's freedom is to cultivate one's curiosity.
Continue reading your article for € 1 the first month
I ENJOY IT
Already subscribed?
Log in
