Amadeus as Pippo Baudo: he will again lead Sanremo, as artistic director and conductor, also in 2023 and 2024, thus achieving the primacy of five consecutive editions, held by Superpippo (from 1992 to 1996) and by Mike Bongiorno (from 1963 to 1967).
The official announcement arrived today, just a month after the closing of the last edition, after a long conversation with the CEO of Rai Carlo Fuortes and the director of Prime Time Stefano Coletta.
⚡️ Amadeus will be the Artistic Director and host of the 2023 and 2024 editions of the Sanremo Italian Song Festival ➡️ https://t.co/bqVkIwJhFC@SanremoRai pic.twitter.com/ccWb0uCJZT
- Rai Press Office (@Raiofficialnews) March 4, 2022
"I am happy and honored by the proposal of the managing director Carlo Fuortes and the director of Prime Time Stefano Coletta. Having received this proposal now allows me to work immediately. I can't wait to get started", the comment of Amadeus, face of the 'access prime time with Soliti Ignoti and currently also at the helm of Rai1's Saturday evening with Affari tua - Famiglia size.
Confirmation was in the air: "A team that wins can't be touched", declared Fuortes, celebrating the festival's record budget in terms of audience (11 million 265 thousand average spectators with 58.4% of share, at the top since 1997, 12 points more than 2021, 3 more than 2020), of advertising sales (42 million euros, the highest result ever),
but also of the boom in young audiences (with 64.1%) and in digital use.
Hence the "paean" sung by Fuortes to Amadeus, "for the quality of the musical and artistic choices", also flanked by spaces for reflection on issues dear to the public service, and for the ability to "transform a national collective rite, bringing it to the new technologies".
And with a joke, the CEO added: "I got a suggestion: to place an equestrian statue of Amadeus in the place of the dying horse in Viale Mazzini, in front of the Rai building."
and for the ability to "transform a national collective ritual, bringing it to new technologies".
And with a joke, the CEO added: "I got a suggestion: to place an equestrian statue of Amadeus in the place of the dying horse in Viale Mazzini, in front of the Rai building."
and for the ability to "transform a national collective ritual, bringing it to new technologies".
And with a joke, the CEO added: "I got a suggestion: to place an equestrian statue of Amadeus in the place of the dying horse in Viale Mazzini, in front of the Rai building."
Since then, the contacts have continued, until the decision of the head of the company to entrust Amadeus with the responsibility of continuing to lead the festival towards the future not for one, but for two years, in order to build a project with a broader horizon.
And with all the time necessary.
Fimi applauds, while the songs of the festival consistently occupy the top ten: "Amadeus has demonstrated a strong understanding of current musical scenarios and the importance of connecting the television audience with the generations of streaming. A result that has rewarded in terms of audience. and music charts ", says CEO Enzo Mazza.
And Fiorello's 'prophecy' comes true.
"Of course he will make the fourth festival, I'm sure, he has already taken up residence in Sanremo",
the showman joked at Porta a Porta a few days before the end of the last edition.
And then, a few days later, on the phone with Che tempo che fa, he had 'promised': "" Amadeus has already agreed to do the fourth and fifth Festival and I'll be there.
I will even go to Sanremo two months earlier ".
