Colomba beats panettone in the challenge of reputation

The dove beats the panettone for reputation.

What makes the difference is the perception of greater authenticity and craftsmanship.

This is what emerges from an analysis carried out by Reputation Rating, a search engine and brand comparison based on an algorithm that offers a complete assessment of the Reputation of Brands, individuals and organizations.

The algorithm - informs a note - weighs and measures the dimensions of the reputation, certifying a series of objective and subjective parameters, through blockchain technology.

The reputational research was carried out by crossing data deriving from media intelligence analyzes of the main national newspapers, web reputation analysis & sentiment analysis, public statistical surveys.

According to the results of the study, the Easter cake records an increase in reputation that reaches 4.61% percentage points compared to 2021 thanks to first analyzes on the consumption and satisfaction indices of consumers and the categories of stakeholders involved in the supply chain.

The reputational drivers of products & services and CSR (Social Responsibility) are growing more.

The stakeholders with the most positive reaction are above all citizens, consumers and suppliers.

"The dove - comment the analysts - is the Easter cake par excellence, and brings with it a precise imagery that is already able to distinguish it from panettone at a perceptual and reputational level and over time the Easter product has developed its own clear and distinct image".