Advertising invites itself into streaming and games

2022-04-27T18:40:35.398Z

Netflix, Disney+ and Microsoft Xbox want to supplement their revenue with ads. Advertising is making a remarkable comeback on subscription platforms from which it was previously excluded. To preserve its margins in a universe where the offer has become bloated and to seduce a public concerned about its purchasing power, the pioneer of the Netflix sector has announced the arrival of a cheaper subscription offer with advertising breaks, without, however, specifying the framewo

Advertising is making a remarkable comeback on subscription platforms from which it was previously excluded.

To preserve its margins in a universe where the offer has become bloated and to seduce a public concerned about its purchasing power, the pioneer of the Netflix sector has announced the arrival of a cheaper subscription offer with advertising breaks, without, however, specifying the framework and the timetable.

A few weeks earlier, Disney+ unveiled the launch of a similar offer at the end of the year in the United States, and in 2023 in the rest of the world.

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Before them, several players had positioned themselves on the Avod market (video on demand financed by advertising): Hulu (Disney), HBO Max and Discovery+ (Warner Bros Discovery), Amazon Prime… For advertising agencies advertising is a godsend.