The matter is in the corset.
This season, Lourdes Leon has answered Artistic Director Casey Cadwallader's call to be the face of Mugler's Spring/Summer 2022 campaign.
Assertive gait, lascivious dance on a limousine alongside the singer Eartheater… Madonna's 25-year-old daughter is staged in a video that borrows inflections from rap music videos to enhance the house's sculptural creations.
Parading with energy and determination, she wears a flesh-colored corset-style bodysuit with tapered cuts outlining her curved silhouette.
Ultimate accessory of this stylistic position: hoops in XXL version.
For this video, Lourdes Leon embodies the Mugler spirit and feminine power.
Read alsoTight dresses, shiny breasts: the powerful fashion of Thierry Mugler in 25 photos
queen of provocation
Full screen
Madonna during the Blonde Ambition Tour (Rotterdam, July 24, 1990).
Getty Images
Loudes Leon's performance in the Mugler campaign is reminiscent of the casual spirit of a pop icon: his mother, Madonna.
Her flesh-colored bodysuit subtly recalls, in fact, the conical corsets signed Jean Paul Gaultier worn by the Material Girl of the 90s.
