This is called the highlight of the show.
Or quite simply a successful publicity stunt.
On January 31, 2023, within the walls of the Josty hotel, in the heart of the Danish capital, Copenhagen Fashion Week reserved a little surprise for the guests gathered for the (Di)vision label show.
To discover
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It's been a few minutes that teenage style
models
stroll between the tables of a sumptuous reception room.
Earlier, guests were seated around tables covered in wine-stained tablecloths, dripping candles and half-nibbled plates, with a warning “do not eat the oysters.”
Then the music started, or rather the orchestra started playing.
The tunes are well known: we hear covers of hits by Linkin Park, Limp Bizkit and others.
While the "skaterboy" silhouettes follow one another.
Knit gaiters, exposed thongs, long denim patchwork skirt… The fall-winter 2023-2024 collection borrows the codes of teen aesthetics, and we dive back into the 2000s, with a Sum 41 and Avril Lavigne vibe.
The proof: several models sport colored locks of hair, like the
was a time.
The show is in full swing when suddenly a young woman, seated like the rest of the audience, asks for everyone's attention with the help of a cutlery that she taps against her stemmed glass.
Eyes fixed on her, the “rebellious” then gets up, readjusts her high corset then begins to parade energetically, taking with her dishes, fries and sandwiches.
The very ones that were offered for tasting at his table.
And it is at this precise moment that we discover (and understand) the deception: the mini-skirt of the model, Sarah Dahl, was actually equipped with a train soaked in red wine (like the tablecloths, remember ) and covered since the beginning of the show one of the tables.
A guaranteed trompe-l'oeil effect... Staged, this happening was quite simply concocted by the duo behind (Di)vision: Simon and Nanna Wick, brother and sister in the city.
Collaboration with Asics
Fervent advocates of sustainable fashion, the two designers also took advantage of the show to unveil their capsule of upcycled sneakers with Asics.
"People who know me know that it was one of my biggest dreams to collaborate with a sportswear brand on a sneaker," confided Simon Wick on Instagram the day before the show.
The twenty pairs will be sold exclusively on Naked Copenhagen, and the profits will be donated to associations committed to mental health.
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