The discounter Lidl seems to be aware of the growing popularity of sushi.
In Switzerland, the first tests are now to start with a “sushi corner” in the markets.
Switzerland - Some markets are already leading the way, now Lidl is also following with a "sushi corner".
While some offer fresh sushi, the discounter tries with goods from the refrigerated shelves.
First tests are to run in 40 Swiss branches, according to the press release from Lidl Switzerland.
If the test there goes well, Lidl customers in Germany can also count on the "Sushi Corner".
"If the concept is successful, Lidl Switzerland will consider expanding it to other branches," announced Lidl.
Up to now, sushi has been sold a few times in the markets, but the range would then be expanded.
Lidl wants to offer 14 sushi products in the freezer aisle
With the experiment, the discounter is reacting to the increasing popularity of sushi.
In Germany, too, more and more people are consuming the Japanese specialty.
While sushi could only be enjoyed in restaurants a few years ago, it can now be found more and more on supermarket shelves.
It doesn't always have to contain fish or chicken - vegetarian options are also available.
This is also the case in Lidl Switzerland's planned “sushi corner”.
"For the introduction of the new shelf design, Lidl Switzerland is expanding its range and doubling the number of products that are offered in the branches", announces Lidl and adds: "The new range has something for every taste. This also includes vegetarian sushi items. ”The market also offers soy sauces. How long the test should be carried out, Lidl leaves out in the press release. It remains to be seen whether and when the “Sushi Corner” will also be available in the German Lidl branches.
(swa)
