The sealed alliance between ViacomCBS and Comcast proves it again.
In the entertainment industry, especially in streaming, reaching critical mass is not an option.
It is an imperative that never ceases to blow the wind of consolidation across the Atlantic.
Or, at least, which forces the competitors of the past to stick together in order to resist the steamrollers Netflix, Disney +, Amazon Prime Video ... Freshly reconstituted, the media group ViacomCBS has just ratified an agreement with its opponent Comcast to create a joint venture to launch a common video streaming platform in Europe.
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Called SkyShowtime, this new service should be deployed in 20 countries of the Old Continent as of next year.
It will offer a catalog of 10,000 hours of programs, including original series as well as unreleased films, promise the two American cable giants.
The two firms will be able to feed the future platform
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