Disney will launch, at the end of the year, in the United States, a formula of its Disney + subscription video service integrating advertising but, a new paid offer that the entertainment giant sees as one of the "
cornerstones
" of its development.
Since the launch of Disney+ in November 2019, Disney had chosen a single version without advertising, like its big competitor Netflix.
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The entertainment giant already offered two formulas for its Hulu platform, with or without advertising, and had included spots in programs broadcast on the group's third streaming service, ESPN+.
"
Making Disney+ available to a wider audience at a lower price benefits everyone, consumers, advertisers, and creators alike,
" said Kareem Daniel, president of Disney Media and Entertainment Distribution, in a statement. monetization of content and streaming.
The price remains unknown
Asked by AFP, Disney did not communicate prices for this new offer, which will be launched "
end of 2022
" in the United States, with "
the project of extending it internationally in 2023
", according to the press release.
“
The offer including advertising is considered one of the cornerstones for reaching the objective of 230 to 260 million Disney+ subscribers by 2024
”, a forecast already communicated previously by the group.
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By launching this offer, Disney is seeking to position itself as a major player in online advertising, by pooling the advertising management of its streaming platforms as well as its amusement parks and cruises.
Netflix now appears to be the only one to defend a model totally excluding advertising, even Amazon offering an offer with advertisements, under the IMDb TV flag.
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