"Today is a very important day. When Rocco Commisso bought Fiorentina he believed in the beauty of the city but above all in the fans that unite the whole city. It is a historic moment because we present a rebrand of our brand. The future is important for us because Commisso he believed in this city. Fiorentina remembers the past, the present and the future.
The investment is towards the future: I would ask all those who are linked to viola to take this journey with us. Be patient because Rocco believed in this city".
Thus the general manager of Fiorentina Joe Barone presented the new Fiorentina logo-brand, a 60s lily on top of a large purple V.
Also at the presentation Alberto Orzan, historic former Fiorentina defender who in 1961 won the Cup Winners' Cup.
No writing inside the square but next year the name Fiorentina will appear on
the players' shirts under the logo: "Fiorentina always remains Fiorentina, but the identity of the viola is unique in the world, not only in Italy.
'V' is because our fans are unique, but in any case in my opinion they are not bigger than the lily. They are both important - Barone recalled -. We all work to win, nobody takes the field to lose. We are also having a good time. if we need continuity.
With the investment in Viola Park we have a basis for creating an important story ".
Finally, also a comment on the moment of the Italian cast after the elimination last night from the Qatar 2022 World Cup race: "There are many new properties and Italian football needs a huge reform in many aspects. We cannot slip out of the box. Top-League. Obviously the revenue side is important. Fiorentina, as I said yesterday in Gravina, is always ready to help with ideas and initiatives. But football in Italy needs important reforms, starting with the youth sector. "
