Along with the rapidly evolving field of cell phones, smartphones are not lagging behind and reinventing themselves every year, often with a variety of functions added to them - such as calorie counting, sleep monitoring, payment, and of course - making calls through them.
Along with the expansion in the field, one of which is the responsibility of Apple, which introduced the masses to Apple Watch, the variety of brands offering smart and trendy watches is also flourishing, which has also led many fashion chains to offer such watches of their own.
Apple Watch Series - Sold on the iDigital network, Photo: Overseas PR
"This is the category with the highest growth rates for Apple," says Ayelet Tzarfati-Rosen, CEO of iDigital. Has grown in the country three times more than in the world, and this is very noticeable.The category of watch accessories, for example, was almost non-existent in us.Today we have a huge amount of accessories, such as straps, because people want to replace watches with the garment.
Ayelet Tzarfati-Rosen,
"On top of that, we recently went out for the first time in Trade In for watches. It did not exist because it was a small category that no one referred to. Apple introduced a virtual sim to the watch, something that did not exist in the country, and it further bounced the category when the watch could Replace the cell phone. "
And what about the price?
"In the world of Apple, prices have gone down. You can now buy an Apple Watch for NIS 1,300 without a SIM, and for NIS 1,545 with a SIM. In addition, you can trade in up to NIS 700. The price also depends on the type of strap."
Eli Lavie, Photo: Pazit Assulin
The second player in the world in the field of smartwatches is Samsung, which accounts for 10.2% of sales.
Eli Lavie, CEO of Sunny, Samsung's official importer in Israel, also says that this is a category that is growing rapidly from year to year: "It may sound strange, but a lot of people like the watches because of the designs.
It connects to something high-tech with black glass, and the fact that strips can be replaced.
In the past they were fully functional for sports, but now everyone and everyone around is wearing watches with a fashion statement.
We have 20 models and each of them has a whole world of straps.
Those who buy a watch receive a kit of three interchangeable straps or a metal strap.
GalaxyWatch.
Samsung Mobile chain of stores, photo: PR abroad
"Our watches include a sleep monitor, a pedometer, and we also received approval from the Ministry of Health to measure ECG and blood pressure in watches, including the existing models, which cost between NIS 1,000 and NIS 1,800.
We also have models with a virtual SIM, so you can receive messages and calls without the phone being near you, when the phone communicates with the headset. "
Another watch that can be used to make phone calls is Garmin, which launched the Plus 2 Venu, a GPS-based watch.
The watch also includes sleep quality monitoring, stress monitoring, payment via Garmin Pay and more.
Price: NIS 1,949.
"Once upon a time, these watches were only for those who run and do sports," explains Avishai Paris, CEO of Runlight Israel, Garmin's representative in Israel.
It is important for everyone to know how many steps they took, how many calories they burned and more. "
Plus 2 - Venu, Photo: PR Garmin Israel
And how does Israel fit into this market?
"In the last two years, Israel has been the number one country in sales per capita in terms of Garmin, which accounts for 6% 7% in the market shares of the smartwatches in the world, and in Israel - 12-15%. One of the reasons for this is the good weather that allows you to do sports outdoors, as well as the number of beaches. You do not have to drive 40 minutes to the forest to ride a bicycle. In addition, there are other features that Israelis use, such as those that provide insights "Stress and tension, especially in a country like ours. They monitor heart rate and activity, and then give recommendations based on personal body data."
Avishai Paris, Photo: PR
What about paying by the clock?
"It's possible. Garmin was the first to enter the market two and a half years ago with Garmin Pay, and competitors entered in May last year. It caught on insanely. Even when I enter a supermarket that is not particularly technological, I'm still asked if I pay by the clock."
It's time for sports
One of the reasons that contributes to us liking these watches, as mentioned, is the ability to choose designed items, and tailor the strap to our personal taste.
"Every year we see watches in more varied colors, with larger screens and a metal body that looks more luxurious," explains Eyal Aharoni, product manager of eco products at Shiomi Israel from the Hamilton Group. "At Shiomi we have simple models of smart bracelets for NIS 150, May Band, and next month we will launch a line of watches worth 1,000 shekels, which will be especially fashionable.
"The watches today make it possible to monitor the exact sports activities such as swimming, walking on a treadmill, it is possible to measure the level of oxygen in the blood and more. In the new models it will also be possible to have calls using the watch. Pi "; Hi" h).
This means that in the future it will be possible to pay using this watch.
We are in the process with the local credit companies and with the banks. "
Mi Band 6, Photo: PR Shiomi
What is the difference between a bracelet and a watch?
"The noticeable difference is in the design - the fitness bracelet is more reminiscent of a fashionable bracelet and allows fitness and health tracking: step counting, sleep monitoring, calorie burning, heart rate and more, while a smartwatch also allows these metrics, but has a larger screen that allows viewing more details "Data. The whole issue of connectivity with the mobile is usually more advanced when it comes to the watch - connecting and accessing applications, reading messages, receiving alerts and even receiving calls."
The Amazfit smartwatch brand is also launching a new series of smartwatches with advanced monitoring capabilities of health, fitness and lifestyle.
In addition, the watches have accurate GPS, a battery life of up to 18 days and more.
AmazeFit watch from the new series, Photo: PR
"This is a market that has been surprising and renewed for several good years," says Liav Ron, product manager at Amazfit. "This category is exploding. Today, such watches are seen by almost everyone, at one level or another. We have doubled the brightness of the new series screens in direct sunlight and they are very clear.You can also with one click see four parameters of health in less than a minute: pulse, blood oxygen level, stress and breathing frequency.In the last year and a half we see an increase of more than twice as much as we started ".
The Gentleman chain offers the Sector smartwatch brand, which also has multi-sport functions for heart rate monitoring and sleep monitoring, as well as weather forecast, camera remote control and music control, and is water resistant.
The watch combines fabric, metal or silicone straps, and is equipped with a speaker, microphone and Bluetooth calling technology for receiving, answering and calling from the smartwatch.
Price: NIS 645-745.
Gentleman, SECTOR watches, Photo: PR
There it is also visited
There are watches from very prestigious brands on the market, which can reach a price of thousands of shekels.
Thus, for example, the smartwatch of the Swiss manufacturer Tissot - it has water resistance at a depth of up to 100 meters, and has a mechanism that is powered by light energy and includes a compass, alarm clock and chronograph.
You can receive all the alerts from your mobile phone, such as calls, messages and more, and the price is NIS 3,600.
A smartwatch worth several salaries is that of the leading luxury watch brand, which connects to the mobile phone and computer and displays real-time results from international sporting events, such as the World Cup, the World Cup and more.
Using the watch, you can make payments through Google Pay apps and more.
Whoever desires it will be forced to part with 19,000 shekels.
T touch solar, photo: PR abroad
Does this mean that fewer and fewer people are buying the good old watches, and we are careful not to say "stupid"?
Dudu Poltorak, CEO of the Roulette Group, an importer of haulage and flight and other brands, is not sure that the place of regular hour markers will be taken up soon. That it will change. "Nevertheless, he notes that" in the field of the traditional market there was a slight hit following the cell phones, of 3% 4%, especially in fashion watches and those that are cheaper.
Some young people use the phone to see the time, but this is not a significant injury.
"Smart watches have increased awareness in the market and we are just evolving."
Do the particularly expensive watches justify their price?
"They have a lot of parameters. Leading, for example, is a smartwatch whose main business is in football, with results, statistics and more. These watches are also used by referees in Europe. Using Tissot's watch you can see depth, altitude, weather, heart rate, C. "IPS and more. We sell quite a few such watches because of their uniqueness, and the designs are just as sophisticated as those of the regular watches of the Swiss brand itself."
Moved watch, photo: PR abroad
Smart watches are fashion
The entry of super brands into the smartwatch category proves that they have officially become a fashionable trend.
"This is a trend that started when Apple Watch and all the brands wanted to enter the field," recalls Eran Silnikov, Michael Kors brand manager and principal property at Factory 54. "Michael Kors did it through Fossil, which also makes Puma smartwatches. This world usually has more design. "Generic, and Michael Kors' watch has more fashionable straps. Next to it is a watch that supports Google, Google Pay and even Tinder. The emphasis of the Puma watch is more on fitness, and it will arrive in the country next year."
Michael Kors watch, Factory 54, Photo: PR
And this trend did not miss the kids either, who get their own stylish and fashionable watch.
The Kidivatch watch includes GPS, messaging, video calling and remote listening capability, and costs NIS 459.90.
"The field of smartwatches in Israel and children's watches in particular is in record demand that we have not seen in years," notes Moshe Pesel, CEO and owner of Kiddi Communications, "and now the company markets the watch in Poland and Spain as well.
The watches are in demand because they allow parents to communicate with the children and keep up to date on where they are physically.
"Recently, the company also launched a smartwatch for the elderly, which allows them to locate their location and talk to them."
Kiddovich model LOL, Photo: Liran Tel
Were we wrong?
Fixed!
If you found an error in the article, we'll be happy for you to share it with us
