The smartphone market continues to contract after a positive 2021.
According to data from the analysis company Canalys, in the second quarter of 2022, there was a -9% compared to the same period last year.
The crisis in the sector is not explained only by the reduced sales volumes, but also by the choices of consumers who are beginning to abandon the mid-range of the market to move towards the low one, thus further affecting the margins of companies that sell top of the range. .
As for market shares, the only ones to see an increase are Samsung and Apple.
Samsung remains the main manufacturer in the second quarter, with + 3% compared to 2021 and a slice of 21% of the total, while Apple takes second place, passing from 14% to 17% of market share, and surpassing Xiaomi, third at 14%.
Behind them Oppo and Vivo, respectively at 10% and 9%.
According to Runar Bj ›rhovde, Research Analyst at Canalys, companies faced weak demand, which led to rethinking quarterly strategies.
Rising inflation and stockpiling have led manufacturers to "re-evaluate their portfolios" for the remainder of 2022. For analysts, the 9% decline is also impacted by the high demand of twelve months ago, when after the difficult 2020, the sector had benefited from a strong surge in consumption.
For Canalys, disposable income today is more oriented towards other products and goods, not just towards electronics.
"Deep collaboration with channels to monitor inventory and supply status will be critical for suppliers to identify opportunities in the short term while maintaining healthy channel partnerships over the long term," said Toby Zhu, another Canalys analyst.
