In the week of its first big event of the year,
Samsung
received a severe setback in the
mobile
industry
.
Last year, its main rival,
Apple
,
achieved a historic milestone in the smartphone market:
it surpassed the leading technology company in global sales
, something that
had not happened since 2010
.
According to data from the consulting firm
IDC
and
Canalys
, the apple brand sold
234.6 million iPhones in 2023
, obtaining a
growth of 3.7%
compared to 2022.
The figure allowed
Apple
to have a
24%
global market share throughout 2023. The comparison with the previous year is significant, increasing percentages and points drastically.
The Apple of 2022 was behind Samsung and, now, several points separate it from the South Korean firm.
The iPhone 15, largely responsible for the comeback
Apple, at the top.
Behind Samsung and Xiaomi.
Everything indicates that the launch of its latest smartphones was a turning point during 2023. In fact, the data for the fourth quarter of the year are significantly better than those for the same period in 2022.
The figures indicate that 80.5 million were sold Of units.
"
The iPhone 15 takes a relevant part
of this achievement
, with a number of very new functionalities and aesthetics, such as the Dynamic Island in all its models, titanium finishes and ceramic shield, and new buttons and connectors," they recognized from one of the direct importers of manzanita in the country," Alejandro Goldin, General Manager of
maximstore
, reflected to the newspaper Clarín.
"Apple's continued success over these 13 years is built on a
solid foundation of innovation
, connection with users and a passionate commitment to sustainability," said Dalia Garfunkel, Marketing Manager at
MacStation
.
He added: "Beyond milestones like the iPhone 15, the brand has demonstrated
leadership in green initiatives
. From using 100% renewable energy in its facilities to the ambitious goal of achieving a carbon-neutral supply chain by 2030, "Apple not only dreams differently in technology, but also in the protection of our planet."
Precisely, the units sold by Apple translate into a market share during this period of 24% and a growth of 11.6% compared to the same period in 2022. But the most striking thing is that
Samsung did not do so well during this period in 2023
.
It is possible that the constant launch of devices - the Galaxy S23, Galaxy Z Fold and Z Flip 5, Galaxy A54, A34, A14 5G and A14 plus the S23 FE - made users
not pay attention to their high range
or that the market has been saturated due to the enormous number of options from other brands, such as the Chinese
Oppo
or
Xiaomi
.
When looking at the data from the South Korean giant, the company sold
226.6 million units
throughout 2023, which represents a
decrease
compared to the previous year.
The firm has gone from a market share of 21% in 2022 to 17% in 2023.
The trend that can be observed in the data is downward, during the fourth quarter of last year Samsung sold 53 million units, which represents a
significant drop
compared to 2022.
Xiaomi grows in the ranking of cell phone sellers.
Despite the unfavorable data for Samsung mobile phones, in this ranking there is a company that did not do too badly.
Xiaomi had a decrease of 4.7%
which, despite not being a positive figure, is
far behind Samsung's figure
.
In addition, they managed to make the fourth quarter one of the best in terms of numbers.
Xiaomi sold a total of 145.9 million units in 2023
and 40.7 million in the last quarter of the year alone, which has meant a growth of 22.7% during this period.
The question that arises now is whether Apple will be able to maintain its privileged position in 2024, or if Samsung will regain its lost throne with the launch of the Galaxy S24 that promise to revolutionize the market based on artificial intelligence.
Ranking of the best-selling cell phone brands in 2023
Report: Canalys
Apple:
24% market share
Samsung:
17%
Xiaomi:
13%
Transfer:
9%
Alive:
7%
Others:
30%
SL