(ANSA) - ROME, JAN 10 - Larger, younger, more cultured: these are the characteristics of the TV audience in 2020, the year of the pandemic that saw the television audience explode, thanks to the anti Covid restrictions, and at times even rediscovering it pleasure of family viewing, all in the living room waiting for the new dpcm.
On the basis of the final balance of the year prepared by the Observatory of the Phrases Studio on Auditel data, the overall audience increased by 1.1 million people (+ 11.4%) in the whole day and by 2.2 million (+ 9.5%) in prime time (20.30-22.30).
Young people between the ages of 20 and 24 spend more time on TV than in the past, with a growth of 18.7% in prime time.
In 2020, 24% of young people are present in prime time, 5 points more than in 2019.
The year of the pandemic has relaunched the family vision, with the boom of the living room: here in 2020 the presence of 20-24 year olds increased on the average day (+ 24%) and even more in the early evening (+ 25%).
The 15-19 year olds also returned to watching TV in the living room, with a net increase both throughout the day (+ 19%) and in prime time (+ 20%).
The exponents of the 'upper class' were also above the average in the early evening (+ 11.4%): to gain more audience shares in this segment are Network4, La7 and Rai1.
The increase in graduates was also consistent (+ 17%), led by Rai1 (with a share of 16.4%), then Rai3 (9.3%) and Canale 5 (8.2%).
The presence of those who carry out high-level activities is even greater (+ 18.2%): in this public segment, while confirming the primacy of Rai1 (13%), Canale 5a is growing more (+ 2.4%).
"Precious segments of the public - comments Francesco Siliato, head of the Osservatorio dello Studio Frasi - have come back to television in the year of the pandemic, which despite the great success of the 'over the top' has garnered the greatest attention from the audience. The fact is that in a problematic period like the current one, direct makes the difference. And the platforms are geared up for this, starting from sport to get to information ".
(HANDLE).
