"You can't scream at normality after the world has crumbled on you" says Mariacarla Boscono, almost 41, of 25 Italian supermodel, wanted by brands and designers from all over the world for fashion shows and advertising campaigns.
For a long time they asked her to make a capsule, as she uses now, but she has always been happy - she says today - of her being a model.
Then came K-way, which gave her a free hand in creating her own little proposal for the summer, and she not only designed it, but also took the campaign photos, of which she is also the protagonist.
A 360-degree work to let what Mariacarla is now emerge: "being a designer is one of the things I was missing, but I don't want to call myself that, the garments I designed are extremely simple, 3 basic proposals that reflect my needs as a woman modern and free, which contain my inspiration of the moment, beautiful things - he tells ANSA - but without frills: a swimsuit with a zip to go on a boat or to the disco but also for dinner with a skirt, the beach bag for things for children, for tennis and for shopping. In short, things for us women today, who do everything but don't want to be sloppy ". Garments that pay attention even to the age of the wearer: "I'm a model but also a mother and a woman of almost 41 years, it's not that because I don't have a belly I want to get naked,I liked something that made me feel beautiful but whole at my age ". And here is a" muffled sensuality "which is a bit like a recipe for forty-year-olds:" the back uncovered, a transparency on the side, a zip in front, keys where you can reveal yourself without being too much, because there is no more need ".
While she was drawing, her daughter Marialucas, almost 9 years old, was at her side and asked her something for her too: "we drew together, but I don't like the mini me, the children have their individuality, they are their garments, in pink. dust". The little girl also accompanied Mariacarla to the Island, deliberately without a name, where the top shot the campaign: "a symbol to be able to explain the relationship between nature and life, I wanted it to be just 'the island' as a communicative project to make it clear that everything we have lived has cleaned us from everything, it was important that we felt the need to go back to the things we took for granted ". A feeling that emerges from the photos, in a lunar landscape, of which Mariacarla is the protagonist. "I only travel with a technician, I don't use makeup, lights, I don't have theexuberance to say that I am a designer or a photographer, I like being a model, but it was satisfying to have this key to communicate.
I would like everyone to be able to have a minimum of reflection after what happened, personally I felt this moment of reflection a lot and I do not let it slip away.
There was a lot of cleansing, those who had to be reborn are reborn more beautiful than before, we are reborn ". As for her, with the pandemic she understood that" I want to be inspired and inspire, I want to work just like that, with the awareness of saying that it's not all forever, but the important thing is to live it well, and I don't give up on dreaming and enlightening myself ". (ANSA).
