(ANSA) - SANREMO, 01 FEB - "Talking about records, about ten days after the end of the Festival, seems a bit premature to me.
We are absolutely satisfied, because the credibility of Amadeus is total and the market is following us very well". Said the managing director of Rai Pubblicità, GianPaolo Tagliavia, on the sidelines of the press conference "Between stage and city, local initiatives of 73/0 Italian Song Festival". Tagliavia thus answered the question of whether the anticipations on the possibility of a record year for Rai's advertising revenue linked to the Festival are reliable, according to estimates by the Sole 24 Ore - about fifty million. "Sunday morning, after the final, we could give definitive figures", he added. Is the figure reliable?"Reliable - he said - is an adverb that has various nuances, but let's say that we are on the right track". (ANSA).