Brand Studio for Renault
Under the unbeatable setting offered by the sun and the beach in the hottest hours of summer, Renault is present on the Atlantic Coast with an invitation that is difficult to refuse: throughout the summer season, the brand with the diamond is installed in Cariló and Pinamar presenting Renault Summer Experience 2024, a comprehensive proposal that combines exclusive advances and test drives with pure emotion with gastronomic initiatives and activities for the whole family.
In Cariló, and until February 29, Renault set up an imposing stand of 600 square meters in the heart of the shopping center, at Cerezo 272, between Boyero and Calandria. There it takes the opportunity to deploy the best of its current portfolio, but also to anticipate four launches scheduled in the country for this year.
The first of these is Renault Kardian, the brand's brand new SUV that will compete in the coveted B-segment, which will be presented at the Cariló stand as an avant-première.
The Kardian SUV, the 2024 premiere on display at the Renault Summer Experience.
Added to this novelty is the presentation of the E-Tech range of 100% electric vehicles, made up of the plug-in versions of the Kangoo, the Kwid and the Mégane, which combine technology and innovation to ratify the brand's commitment to the environment.
Renault Mégane E-Tech 100% Electric, exhibited in Carilo.
The Commercial Director of Renault Argentina, Valentina Solari, anticipated that "these three products are the ambassadors of this range, and will begin to be seen in dealerships in Argentina from March".
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Present in Pinamar and Cariló, it shows the latest news, offers services and activities for the whole family.
"In this sense, Renault Summer Experience will allow us to experience first-hand what the future of the brand will be like in the short term," said the executive at a season opening that was also attended by the president of Renault Argentina, Pablo Sibilla.
Pinamar, Renault's other major attraction
In Pinamar, meanwhile, the offer is twofold: on the one hand, at the access to the city, on Bunge Avenue and Intermédanos, it inaugurated a Renault Care Service with exclusive services for its customers: until February 15, every day from 10 a.m. to 13 p.m. and from 17 p.m. to 21 p.m. they will have the possibility of carrying out an oil and filter change or minor repairs on their vehicles, as well as a free check of 25 checkpoints using the Renault Mobile Minute.
Pablo Sibilla, president of Renault Argentina at the presentation of the Summer Experience 2024.
"It's our way of being close to our customers also on vacation: we want them to be calm if they suffered any damage, or they need to carry out a check-up or fluid check before going out on the road again," said the After-Sales Marketing Manager of Renault Argentina, Mariela Torres.
On the other hand, and until February 13, Renault prepared a space at the Kota Beach Parador, at the entrance to the dunes of Pinamar Norte, where it took all its off-road offer with the 4WD versions of the Alaskan, the Oroch and the Duster for tests and crossings that will be available throughout the season.
The Renault Care Service stand in Pinamar.
"Customers can book their turn through the Renault Argentina website, and thus participate in these activities together with specialized drivers who will teach them not only how to drive in the sand, but also how to take advantage of all the qualities of our 4x4 range products," explained the Marketing and Advertising Manager of Renault Argentina. Cristian Aguirre.
Everything Renault Summer Experience 2024 has to offer
But the Renault Summer Experience not only offers a magnifying glass to get to know first-hand the best of the brand's products, but also aims to connect with the public through a wide range of proposals, which highlight the best of summer on the Atlantic Coast.
In the three Renault spaces, the agenda of activities is renewed week by week: throughout January, for example, bicycle rides are carried out within the framework of sustainable mobility. The starting point is at the Renault Care Service Point in Pinamar, where there is also a children's recreation space and a place dedicated to communicating the benefits of Axion and Castrol, Renault partners.
And that's not the only thing, because in Kota Beach the French brand is also committed to gastronomic experiences and lifestyle activities, while in Cariló and at the Care Service Point in Pïnamar the opportunity is unbeatable to acquire official The Originals merchandising.
Some of the activities already confirmed:
- January 10: Stand-up show by Darío Orsi (Kota Beach, Pinamar).
- January 21: yoga class by Agus Echegoyen (Kota Beach, Pinamar).
- January 27: Foodie Sunset by Salva la Cocina (Kota Beach, Pinamar).
- 3 February: talk on technology by Mateo Salvatto (Cariló Stand).
In addition, customers of My Renault, the brand's loyalty programme, will add new benefits to take advantage of during the summer holidays: by entering the web app, within the Renault Summer Experience category, they will be able to find gastronomic, entertainment and tourist proposals, raffles, discounts and unmissable gift cards.
The stand at the Kota spa, part of the Renault Summer Experience 2024.
On the other hand, Renault's idea is that the summer is also a good opportunity to think about renewing itself, and that is why in any of the stands there are personnel ready to offer assistance and access the national production models – Sandero, Stepway, Logan, Kangoo and Alaskan – through financing at a 0% rate in 18 months – with limited space and a maximum amount of up to $5 million.
Brenda Gandini and Gonzalo Heredia, present at the Cariló stand.
At the Cariló mega stand there is also an interactive space dedicated to Roland Garros, the Parisian tennis tournament that is Renault's global premium partner. There is also an electric race track for children and adults to play and an iconic R4 on display to give a vintage touch to so much new development and technology.