To make information and skills available to enthusiasts, within a digital community that focuses on the passion for sport.
This is the goal of
SisalTipster
, the new Sisal editorial project that was born and developed on the social channels of the same name, Instagram, Twitter, TikTok and Telegram, analyzing the world of sport from unique points of view.
Unveiled today in Milan in the new Sisal headquarters with the presentation of
Piero Chiambretti
, the new project will focus on a team of five well-known faces from the world of sport: the former Inter female captain
Regina Baresi,
the Sky journalists
Gianluca Di Marzio and Fabio Caressa
, the journalist of Dazn
Stefano Borghi
and the commentator and youtuber
Federico Marconi.
Each of them will create their own contributions with as many different analysis approaches, represented in their different T-Quality: Regina Baresi will be the "Tactician", Di Marzio the "Game Analyst", Caressa the "Professor", Borghi the "Historian" and Marconi the "Ponderatore".
Five experts who will offer competence, reliability and authority in the role of tipster, an English word that means informer, with the aim of providing fast and accurate information, making available to all fans a community that offers news, statistics, curiosities and analysis created by specialists from the sports world.
Unique points of view, but complementary to each other, available to the community, based on direct experiences and skills, to restore to fans the collective dimension and comparison that has always animated the love for sport.
"SisalTipster aims to make information and skills available to enthusiasts to further enrich the entertainment offered by sporting events - explained
Francesco Durante,
CEO of Sisal - and it does so with tools and languages from the digital world, and therefore uses platforms digital to encourage the creation of a community that has a passion for sport as its glue ".
