Too many rare people took this accursed war. Each of them - a whole galaxy of moments, dreams and a direct and indirect influence on so much of this small people. Take, for example, Moshe Ohayon. The stories of "the deceased and I" are already passé. It would be possible to recount the patently illogical goals he would have set as a manager (Bible Project 929) and as a social entrepreneur, to recall how he used to dismantle with manifest contempt every claim and snooze that tried to bring him back to earth, and prove after a while that anything was possible.
You can also simply tell about the last Shabbat at his home in Ofakim, when he and his son Eliad, from Brennik Bardakist, who is addicted to volunteering, hosts dozens of special education children for Shabbat Chag. Tell again about the moment when the shooting began in the nearby street, and the missiles, and the moment when he made sure everyone was in the bomb shelters, and only then did he go out with Eliad to a brutal battle from which they never returned. Many good things can be told. That's how it is after death.
Therefore, I will tell you about a serious knockdown that Moses had. A bad and embarrassing knockout without asterisks: Moshe knew almost nothing about the digital world and networks. Sound nonsensical? Maybe it's your grandmother who sends old jokes and warnings from 2014 about files that are dangerous to open by email. We all have one. Not when it comes to a senior manager who is required to manage advertising campaigns, to navigate complex and sensitive operations vis-à-vis political power elements on all sides in Israel and abroad; Deal with government ministries, the president's residence, donors and more.
Imagine Real Madrid's general manager asking at the weekly meeting what a "red card" is. Successful? So Moshe: "What is a story?", "This podcast from Facebook?", "Why shouldn't Instagram and TikTok unite?". His technological knowledge was embarrassing at the grandmother's level and included WhatsApp and some email, and bad photographs of beautiful flowers from his garden. With this drawback, Moshe Ohayon is considered one of the most sought-after social managers and projectors in Israel.
In a world that sanctifies a virtual persona with meticulous images and filters for beautiful skin, Moshe insisted on meeting and seeing pimples up close. He believed in the rule of thumb: your most reasoned and witty post, explaining why "their" political side is wrong, is worth less than a friend in the reserves who tells you with Chafha that you are confusing your mind
The funny thing is that as a smart and witty autodidact, he could learn the whole thing and become a network influencer. It took me a while to realize that the bug was actually a feature. His ignorance in the world of networking was not something he hid, but something he cultivated. He ridiculed a world that had turned virtual closeness into culture, so he organized more face-to-face dialogue sessions, brothers in arms and also hill boys; He belittled online influencers with thousands of Facebook "followers" they wouldn't recognize on the street, amassing thousands (yes, thousands) of followers in a reality he knew personally. He did not write or photograph moving posts about unity and received hundreds of polite likes, but skipped the waste of time in advance, organized unity projects and received hundreds and thousands of personal thanks.
In a world that sanctifies a virtual persona with meticulous images and filters for beautiful skin, Moshe insisted on meeting and seeing pimples up close. He believed in the rule of thumb: your most reasoned and witty post, explaining why "their" political side is wrong, is worth less than a friend in the reserves who tells you with Chafha that you are confusing your mind. Moses sanctified encounters, and looks in the eyes that lead to friendship or at least mutual respect. An amazing drawback worth adopting, in his memory.
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