The Kono bag is marketed on Amazon and popularized on TikTok. The small and practical bag is touted as the perfect accessory to comply with airlines' increasingly stringent cabin baggage regulations.
In England, one of these equivalents is second in the top 10 best-selling items in Amazon's "Fashion" category. On TikTok and Instagram, the exercise of the suitcase is passionate. The hashtag #packwithme ("Pack your bags with me") has 3 billion views on the Chinese network.